So you have decided to engage the services of an SEO company. This is likely to be a hugely beneficial decision for your business. But first, you have to meet with them to plan your approach and overall strategy. Although every SEO company is different, it is important to understand what you can expect from this initial meeting and what you should be prepared to do. This is what a typical initial meeting is likely to look like.
What an Initial Meeting with an SEO Company Looks Like
Your first meeting with a professional SEO company is probably going to start with some introductions. Depending on how they usually do things and what they are expecting from the meeting, you might meet with a dedicated account manager for your business, a sales representative, a content creator, or all of the above. This will allow you to see exactly who you are working with and get a sense for how they might deal with you and your business.
Be sure to help them understand your business in all its uniqueness and they should in turn give you a rundown of the SEO company, their roles, and how they will work with you. Once you have both gained an idea of each other’s business, you will be able to confidently move to the next stage in the initial meeting process.
Budget is an incredibly important thing to discuss when meeting your SEO company of choice. It is essential that you do not spend too little, as this will result in either not enough being done to improve your website, or dodgy tactics being used by the SEO company to get fast yet ultimately ineffective results.
Your budget will also depend on which services and digital marketing approaches you are looking to use. It is important to allocate a reasonable budget for your SEO company to work with if you want to see actual results. However, you should of course be sure to discuss how the budget is used to ensure that you are not paying more than you should be.
When discussing your digital marketing strategy as a whole with the SEO company, it is important to determine which services you are going to be using. Most agencies offer a wide range of different services so you need to discuss which ones are best for you. You may be after general services to boost your ranking, content writing services for your website, PPC advertising services, social media services, or more. Often it is best to opt for a combination of a few (or all) of these things to create a well-rounded digital strategy.
An honest SEO company will discuss your options and give their professional opinion on which of these services will be beneficial for you and which are perhaps not worth your time. They will of course also consider your budget to develop a plan with you that meets your goals.
Communicating these goals that you hope to get out of your digital marketing strategy is essential for finalising your plan for moving forward with your SEO company. Communication is fundamental in any good relationship and you need to be on the same page as your agency in order to be sure that you are working towards the same goals.
Being on the same page before you begin working together will give you a better chance of success in your journey. It will also give you the peace of mind that your website is in good hands. The sense of understanding and confidence should be the feeling that you walk away from your initial meeting with. While further meetings will be the time to refine your strategy, the initial meeting should still leave you feeling good about your investment.
These are some of the conversations that you are likely to be having upon first meeting your SEO company. Consistent communication will of course be important, however your first impressions of each other is essential for setting the tone of your business relationship and giving you the confidence that it is a relationship that will be ultimately beneficial for both you and your business.