Why Is Automated Testing Necessary For The E-Commerce Industry?

Why Is Automated Testing Necessary For The E-Commerce Industry?

E-Commerce sites are constantly working to strive for improvement regularly in order to succeed. For winning, an E-Commerce site entails increasing sales and market share to become the leader in the sector, and that’s where automated testing can be helpful.

To achieve a lot of loyal customers and in order to increase sales, all parties must seek to strengthen their capacity to make modifications that strengthen their respective areas of weakness, whether by incorporating new components or by enhancing the already-existing ones. This can include adding new or enhanced goods or services, making the platform more user-friendly, or making a variety of additional adjustments to an E-Commerce site.

The effectiveness of an online website may set it apart in a crowded online market and lead to success. Since most online businesses move quickly through development, in this post we will demonstrate how QA testers may benefit from employing automated tests to improve the quality of the tests they run. This will consequently lead to faster releases and a seamless experience to the user.

What Is Automated Testing?

In automation testing, a test case suite is executed using specialized tools as part of the software testing. The test stages are meticulously performed by a person or an expert doing manual testing while seated in front of a computer. Moreover, the automated testing software may create thorough test reports, compare predicted and actual findings, and insert test data into the System Under Test. Software test automation necessitates significant financial and material inputs.

A recurrent execution of the same test suite will be essential throughout subsequent development cycles. The test suite may be recorded as well as replayed whenever needed by using a test automation tool. No further human involvement is needed after the test suite has been automated. This, consequently, increases the test automation’s Return on Investment (ROI). It is significant to note that automation’s objective is to minimize the number of test cases that must be performed manually, not to completely replace human testing.

Why Should E-Commerce Sites Use Automated Testing?

When creating an E-Commerce website, automated tests complement manual testing rather than fully replacing them to guarantee the greatest level of quality. Test cases are carried out in the form of software and scripts in automated testing. With the use of recurring jobs and regression tests after each shift, this approach aims to complete tests quickly and with little QA waste. Even in this scenario, there may be occasions when a manual tester is needed to maintain and create automated test scripts as the system develops.

It is difficult to determine which approach is superior, either manual or automated. Depending on a range of variables, including project needs, money, resources, relevance, time, experience, and project structure, manual and automated testing are both employed in a number of situations. However, although certain testing procedures benefit from automation, others are best handled manually.

Why Is It Important To Test Your E-Commerce Website?

The following are some justifications for why is it crucial to test an E-Commerce application:

  • Consumer-friendly features and designs

In a B2C setting, E-Commerce applications need very user-friendly designs and functionalities. Such layouts and features, however, sometimes could be incompatible with how the site functions. This is especially true for E-Commerce websites, which often have to manage spikes in traffic followed by dips in activity. Therefore, it’s crucial to assess a site’s operation while traffic is at its peak. You must ensure that it maintains operation even under very heavy traffic while still having user-friendly features and designs.

  • Platforms

People use a variety of devices, including tablets, smartphones, laptops, PCs, and so on, to visit E-Commerce websites. As a result, a business must guarantee that consumers enjoy a consistent experience across all devices. Testing E-Commerce websites and apps are important for this.

  • Browsers

A lot of JavaScript plug-ins, social network integration, rich pictures, product descriptions, educational films, etc., may be found on E-Commerce websites. These are the elements that improve customer satisfaction and assist in increasing the visitor-to-customer conversion. Multiple browsers, including Internet Explorer, Firefox, Chrome, and Opera, are used to access these websites. No matter the browser the user is using, the site’s developers must make sure that it provides a seamless experience. Therefore, testing of E-Commerce websites and apps has to be ongoing since any bug might cost the business a lot of money.

  • Vulnerability and Security

Applications and websites for commerce are more vulnerable to security attacks than other types of websites. It is crucial that programs like Payment Gateway’s security and vulnerability be constantly monitored and updated since individuals use these applications to make purchases using their private financial information, such as card numbers and PINs.

  • Invoicing

E-Commerce websites must make sure that product billing is done accurately. These businesses provide customers with a variety of discounts and coupons. Discounts may sometimes be offered to certain customers, such as those who spend a particular amount. Everything that affects how much a product or service costs must be taken into consideration in the billing application. This will guarantee client loyalty and trust.

Additionally, it must accurately account for all relevant taxes. The billing process also includes automatic steps like the creation of invoices and emails, among others. The enterprise must repeatedly test each of these apps in order to assure all of these.

A Checklist For Testing E-Commerce Websites

Following are the features that you must try automation testing on.

  • Friendly user interface (UI): When testing an online business, it’s important to put yourself in the customer’s position to identify website features that make it difficult to utilize all of the capabilities and result in greater bounce rates. The QA often examines certain capabilities without reviewing the full website in its entirety, as the user sees the shop.
  • Registration and login in: These are crucial features, the absence of which might prevent users from using the website and lead to a customer loss.
  • Homepage: A website’s showcase may be seen on its home page. Its content might include anything from a simple shop information and banner ads to in-depth product sliders. It is an initial impression on a consumer may significantly influence whether or not they continue to look around.
  • Search: A buyer seeking certain items should be easily able to access a plethora of information using a search engine. The user will likely leave the website if the search engine does not work since they will believe that the items they are seeking for aren’t available in the shop.
  • Shopping cart: For the client who is interested in the product, the product sheet includes a lot of crucial information. It is your responsibility to double-check that all text is readable and that all features operate as intended, in order to ensure that your customer is not facing any issue. When adding items to the cart, the product sheet is also equally important; if it contains errors, the client will often stop shopping from your website.
  • Payments: A major website often offers a wide variety of payment alternatives. They provide clients with a wide range of alternatives in addition to payment methods. Each combination involves a unique way for the website to process an order, and each one has the potential to be problematic and prevent you from placing a purchase. To ensure that all payment alternatives have been tried, you must check all possible combinations.
  • Promotional Code:  For customers who are drawn to an online business by special deals, promotions are crucial as they easily tend to lure the customers. These features, which are sometimes overlooked during basic website use, might be crucial in determining whether a user decides to make a purchase or take advantage of a discount code offered by the competition.
  • Checkout: The longest and most significant aspect of the store is the shopping journey. It covers every step of creating an order, including updating the items already put in the basket/shopping cart, selecting the delivery time, date, and payment options, and submitting the purchase. If this capability is not tested and has flaws, the customer will undoubtedly leave and probably permanently and will never come back.

Automated Testing Types Use To Test E-Commerce Websites

Several different test kinds may be automated. Regression tests that evaluate functionality and performance often fall under this category.

  • Performance Tests

Time is money. And the same is true for E-Commerce websites. When a website takes more than three seconds to load, 40% of visitors tend to leave. When accessing a mobile website, 53% of consumers will quit if the loading time exceeds three seconds. Sites lose prospective clients and revenue when this occurs. E-Commerce sites need to test any upgrades to make sure they don’t introduce issues that slow down the site’s performance in addition to working to boost the speed at which data can be processed and sent.

Fortunately, this performance test can be automated to make sure that fresh updates don’t slow down the website. Automated testing also makes it simpler to evaluate the site’s performance under the pressure of heavy traffic, which is essential for maximizing the benefits of big shopping occasions like Cyber Monday, Black Friday, any festival, and more.

  • Functional Tests

Sometimes new buttons leading to new sites, or new banners, or pop-up windows showing pertinent discount policies, codes, or other functions aimed to better guide or tempt customers are just a few examples of new or current features that may be effectively evaluated using automated testing.

To guarantee the quality of the site’s functionality across a range of testing setups, these tests may be automatically run on a variety of devices at once using automation. It makes perfect sense to properly test these websites on a variety of devices given that an increasing number of consumers are utilizing their smartphones to do online research and make purchases as well as the vast diversity of the smartphone market.

Automated testing also makes sure that the tests are carried out more consistently. For manual testers, doing the same test repeatedly might get monotonous, which can compromise the test’s integrity. For a computer, this is not an issue since it runs every automated test case in the same way to get more dependable findings.

Test orchestration and execution platforms like LambdaTest allow you to perform manual and automated functional testing of your websites and mobile apps on an online device farm and browser farm of 3000+ real devices and OS combinations. You can also leverage the LambdaTest platform to test mobile apps on online Android Emulators and iOS Simulators based on your test requirements.


Teams have improved insight into the status of upstream and downstream applications in the test system thanks to cloud-based automated cross-browser testing solutions like LambdaTest. It allows for much quicker testing of the various site functionality across different devices and browsers. LambdaTest makes the most of the cloud’s potential.

The ability to see the test suites of other teams is another fantastic advantage of this cloud-based solutions. Large E-Commerce businesses demand cross-team cooperation to achieve overall success. Teams may have transparent testing processes thanks to tools like LambdaTest, which helps them comprehend the specifications and guidelines of apps other than their own.

Even when modifications are being made by individuals who may not be as acquainted with the complete system and site development is moving quickly, writing automated tests offers a kind of control and assurance that helps in a project to function effectively.

Manual testers are still needed. In reality, manual testers provide testers additional time to concentrate on the system components that aren’t covered by automated tests. A high-quality development system will be maintained and delivered thanks to the unified procedure.

Arnold Bloom

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