What Makes a Good Packaging?

What Makes a Good Packaging

Packaging is an important element of any product in the market. Besides, more vital than the product itself, how your product packaging is designed attracts customers, solidifies your brand’s identity, and provides customers with the required information to buy your products.

So, in this post, you will learn what makes good packaging.

Retail Requirements

It’s crucial to know what retailers want before you start designing. So, it’s best to begin by checking the sales data and noting which packaging works best for store shelves and storage and which packaging types sell the most.

The design team particularly needs to know this information:

  • Shelf dimensions
  • Automated warehouse system type
  • Rate of sale
  • Distance travelled
  • Height, weight, Pallet type, material, and signage

Preparing for the retailer’s specs ahead of time helps designers stay on target while reducing the need for last-minute alterations due to material or production constraints.

Originality and Creativity

A way to provide great quality and air of exclusivity on products is to make sure they have an awesome package. A vast deal of effort and time goes into creating and realising ingenious, high-quality packaging, telling discerning customers that the enclosed product has great quality. Thanks to excellent packaging, you can effectively separate your product from the competition by charging a little more for it.


Convenient packaging should be a hallmark of good design. The packaging should be designed well to make the product transportable from one location to another and handled by vendors/consumers without any difficulty. The package’s size and shape should also make it easy for retailers to stock their shelves or for consumers to store at home. Moreover, if at all possible, make the package design re-usable.

End-Promise on the Packaging

In addition, it’s been seen as an advantage to show the end-promise on the package’s design. Consumers are more easily influenced by visual interpretations, from shampoos promising shiny hair and skincare products promising radiant skin to meal packages promising an easy and tasty home-cooked meal. Also, photos, drawings, or structural lines and shapes provide emotional resonance and powerful suggestions.


Lindon Leader, a well-known graphic designer, said it best: “Simplify and clarify. Give customers something new to look at instead of the same old thing they see in grocery stores, malls, and media ads every day. To be noticed, a design does not have to be overly loud”.

Use grid alignments to lay out the design elements. Grid-like patterns in urban and natural environments are familiar to the human brain, so 3- and 4-column layouts are simple to look at.

Also, don’t try to stuff the packaging to the brim. Instead, use white space to attract attention to key elements and direct viewers to the most important information. Nevertheless, the simple, clean design never goes out of style.

Clear Purpose

Without a clear product and purpose, even the most generic cheap brands risk having no customers because no one knows what they are. While a low-cost brand may say, “Apple Juice,” all other packaging design factors must take that as a clear baseline. This is because uninformed customers are less likely to purchase an item.


In addition to being visually appealing, effective product packaging should be verbal. Meanwhile, providing customers with information about the brand’s utility and the product’s quality should help stimulate demand. Also, an effective advertisement and silent salesperson is the extra perk of good packaging.

These are the factors that make good packaging, and these characteristics can make your product stand out and highly visible on any store shelves, boosting the brand, thus the sales.

Arnold Bloom

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