What is Meant by Slug, and How to Optimize it for SEO?

What is Meant by Slug, and How to Optimize it for SEO?

What comes to your mind when you hear about the slug? A slimy creature that usually loves to eat away your plants, right? Then how can it be connected with SEO then? This is exactly what we are going to talk about in this article. If you are familiar with SEO management, then you have heard the term page slug several times. Well, it does have some significance in the performance of your SEO. To make your SEO have an easy and effective boost in it, it is important to optimize the slug in the right way. Before that, it is important to know more about it. Have a look:


What is a slug?

A Slug works as part of an URL that has the unique capabilities to identify a page. It comes in the form of a format that is very easy to read by both the users and the search engines. In other words, it is the part of the URL which rightly explains the content of the page.

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Why is it important for SEO?

The slug has a direct and effective impact on the performance of your SEO. Writing a good slug for your page or a post can boost up your SEO in the right way. Here is why it is so important:

  •     Makes it easier to include keywords in your URL: The main SEO benefit that a slug offers is, it lets you change the words to ensure that it is having the keywords in it, which can help you to rank better. Google uses slug as one of the indicators to determine the page topic.
  •     Lets you create a very user-friendly URL: The URL works as one of the best ways to determine the best performance of SEO on your page. Users tend to become more interested in those pages whose URLs are easy to remember and describe the page.SEO Agency Melbourne can help you to write better slugs.

How do you optimize the Slug for your SEO?

To boost up the SEO for your page, you need to focus on optimizing the slug in the proper way. Here is how do you optimize it to get more SEO boost for your website:

  •     Add your focus keyphrase:

To make the slug highly workable for your page or website, it is important to include your focus keyphrase to it. It is important to make clear what your page is about. The SEO analysis on your Yoast plugin will notify you if the keyphrase is not present in your slug.

  •     Focus on the function words:

It is important to pay attention to the function words for the slug, which is being generated by default. It can include some words like “a”, “and,” and “the,” or similar words. In some of the cases, these words are important to clarify the intent of the page. However, you can leave them in most cases.

  •     Remove the unnecessary words:

When optimizing the slug for your SEO, it is important to remove all kinds of unnecessary words that you don’t need. There is no need to use a long sentence in the slug. Rather try to cut it short. The words in the slug need to be very specific since you won’t use them more than one time. Keeping the words specified in the slug will help you to save the other slugs for later for another content with a similar topic.

  •     Use only the lowercase letters:

While writing the slugs for your page, it is important to use only lowercase letters. Keeping the words lowercase in the slug will help you to create similar content with the mix of uppercase and lowercase letters in the slug.

  •     Keep the slug short and descriptive:

The slug that you are writing needs to be crisp and descriptive about your page content. Do not include too much information. Also, be careful about adding dates and other numeric information to your slug.


Though slugs are very small in size, it has a bigger impact on the performance of your SEO. Thus for better site performance, you need to ensure that you are optimizing the slug properly so that you can give the search engines better signs about the subject of your content which will help you to rank better.


Arnold Bloom

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