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If you want to run a successful business, you’re going to need to set up a website for it.
In recent years, studies have shown that about half of all American small businesses don’t have websites. And many of them are, unfortunately, paying the price for it. They’re simply not the success stories that they could be if they were to have websites.
You should do more than just create a website for your small business, too. You should learn about the different types of websites and choose the one that will work best for your business before building a website.
So, what are some of the various kinds of websites that you can create for your small business? We’re going to walk you through them now so that you’re able to put together the best possible small business website.
These will be your options when you’re designing a website for your small business.
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E-Commerce Website
Do you plan on using your small business website to sell products and/or services to your customers? If you do, then you’re definitely going to want to design what is called an e-commerce website for your small business.
An e-commerce website is essentially an online store that people can use to purchase products and/or services from you. They can pick and choose the things that they want to buy, add them to a digital cart, and then check out using any number of payment methods.
Of all the different types of websites that you can create for your small business, you could make the argument that this is the most important one. It’s the one that is going to help you increase your sales from the second that it goes up.
You’re basically going to be turning down the chance to make money if you don’t have an e-commerce website for a small business that specializes in selling products and/or services. It’s why you should make every effort to get one up now if you don’t already have one.
Brochure Website
While an e-commerce website is going to be the best kind of website for most small businesses, there are some small businesses out there that can’t sell their products and/or services online. For example, an auto repair shop or a beauty salon isn’t going to be in the business of making online sales.
For these kinds of small businesses, the best type of website might be a brochure website. This kind of website is going to provide them with an opportunity to let people know what they’re all about without trying to sell them anything online.
Generally speaking, a brochure website will often be the simplest type of website to set up. You can use a template to provide people with information on your small business.
With this kind of website, you’ll be able to establish a presence for your small business and to let people know how to contact you. It would be worth setting one up, even if you can’t use it to sell anything and make money in an instant.
Lead Generation Website
Although brochure websites are useful for some small businesses, the one downside to going with them is that they’re not going to change very much. Once you put a brochure website up and people see it once, it’s not going to entice them to come back again since most of the information on it will remain the same.
For this reason, you might want to take things to the next level by going with a lead generation website instead. This type of website is a little bit like a brochure website except that it’s made to help a small business build up their online presence. They can do this by putting these kinds of things on a lead generation website:
- Product demos
- Webinars
- Newsletters
- And more
A lead generation website isn’t going to be used to make sales. But in a perfect world, it will lead to a small business being able to generate sales in the future. It will also ideally be used to create connections between a small business and its customers.
How to Choose the Right Kind of Website for Your Business
Now that you know about a few of the best types of websites for small businesses, you might be wondering, “Which one is right for my small business?”
In some instances, the answer might be obvious. But in others, you may have to ask yourself a series of questions before you’re able to land on the right answer. You should ask yourself questions like:
- “What am I going to use my small business website for?”
- “How often will I plan to update my website?”
- “How can I make my website as good as my competitors’ websites?”
- “What am I willing to spend on a website?”
You should also give some thought to which web design company you’re going to bring on board to create a small business website for you. Visit hiltonwebdesign.com to discover more about one company that will be able to lend a helping hand to you. They can speak with you more about the different types of websites and assist you in selecting the best option.
Hire the Best Web Design Company to Create One of These Types of Websites
Running a small business without a website is not a good idea at all. You shouldn’t be shocked if your small business fails within just a few years if you don’t have a website set up for it.
You should think about which of the types of websites would be the right option for your small business and begin designing it today. It’ll give your small business every chance to succeed by opening it up to a whole new audience online.
Get more useful tips on building a website that will wow your customers by poking around on the rest of our blog.
