The 21st Century is the century of tech – there’s no argument to it. From the world of virtual reality to AI to bringing technology to everyday products and services, the industry is booming. Faced with such fierce competition, you’re going to have to pull some strings if you want your technology firm to come out on top – and finessing your marketing strategy is the driving force behind that.
But if marketing isn’t your forte then picking the most effective strategies to promote your technology firm can be a rather confusing journey. But it doesn’t have to be – with the help of the latest, tried and tested marketing strategies you too can bring your technology firm to its full potential.
Here are 5 highly effective strategies to promote your technology firm:
Make a Mark – a Logo Mark!
Think of McDonald’s, Target, Apple – what do all of these have in common? Whether they’re a tech firm or a favorite food chain, they’re all recognizable by their logo, no words needed. And to join the ranks of the golden arches or the iconic bitten apple, your technology firm is going to have to go back to the basics of marketing and work on developing its brand identity.
And everyone knows that the number one thing to any brand’s identity is its logo. Make sure to put thought into designing your logo – think about what the colors and shapes will signify and how the logo will represent your technology firm. And the best part is that you don’t have to do any of this from scratch!
With tools such as PosterMyWall’s technology logo maker you can browse through hundreds of templates, tweaking and styling to your heart’s desire. The end product will be a great logo designed economically and easily, that’s why I swear by it time and time again!
Get an Influencer
The technology market is highly saturated, which is why it can be difficult to get your voice heard among the masses. An effective way to bring your technology firm out of the shadows is by diving into influencer marketing.
The trick is picking an influencer that is popular with your targeted customer demographic, thereby increasing your potential product turnover. Look towards hosting a giveaway for your product or service, offering an exclusive tour of your office or simply partnering to hold informative sessions on burning topics in tech – either way, your goal should be to engage individuals that could be potential users of whatever you’re selling.
The key to success with influencer marketing is establishing fair terms of operations – make sure that your firm is offering the influencer due compensation while ensuring that the influencer is promoting your firm to the best of their ability. It’s always a good idea to be involved, so be sure to give your input about what strategies can work best since there’s no one who’s going to know your firm as well as you do!
Be a Social Media Guru
Social media is the go-to in today’s world. Whenever we want some intel on a company, the first step is often to search them up on LinkedIn or Instagram, the combination of visuals and text providing us with a snapshot of the brand.
To bring your technology firm to the top ranks, it’s imperative to have a solid social media presence, one that both speaks of the mission and values of your firm and appears approachable to the everyday user. Use your platforms to update your customers on new happenings in the business and give them an insight into what new products and services you’re offering, as well as any sales or promotions that you have going on.
Soon, you’ll learn that well-performing social media platforms translate into greater sales as customers often base their impression of companies on the former. And no need to worry, if you don’t have social media marketing on your fingertips then you can always hire freelancers who are skilled in developing top notch strategy.
Video and Audio
Keeping in line with the social media trend, it’s important to make sure that you’re putting out content that your audience will love. Did you know that audio and video content is slowly but surely taking over written content? This is because audio and video fits in perfectly with today’s busy lifestyle, giving users the opportunity to consume content while occupied with other tasks – the epitome of multitasking!
Look towards producing short videos showing off your products and services in action, introduce the faces behind the company to build better connections, and create podcasts on trending technology topics. Not only will your views increase, but your followers will also engage with your content more consistently, pushing up your visibility and setting you on the track to success.
Emails, Emails, and Emails
Email marketing is still one of the most common and effective ways of brand to customer communication. With the latest software, companies can reach thousands of people with the click of a button, reducing their marketing cost and pushing up ROI.
Use emails to convey brand updates or simply just to check in on your customers. And by adding call to actions you can increase customer pull towards your website, potentially pushing up sales.
So, whether you’re an emerging technology firm or an established one, all you need are these marketing strategies to find yourself on the road to success! Soon, you’ll be finding yourself among the big names and your technology firm will be the talk of the town. After all, there’s nothing like some good old marketing to get the car running!