In today’s cutthroat competitive environment, marketing is more crucial than ever. It can make or break your business single-handedly. In reality, how well you market your business determines the success rate of your enterprise. However, over the past years, marketing has taken a turn from traditional methods to more unique, advanced tactics.
While billboard advertisements and TV commercials are still integral to marketing campaigns, they are no longer marketers’ direct investments. Instead, more and more marketers are migrating their focus towards personalized and more digitized marketing gimmicks.
Personalized marketing primarily has to do with customization. It refers to the ability to convey messages to prospective audiences individually. Personalized marketing helps you appeal to each of your potential customer’s needs, likes, interests, and other preferences. You can understand your customers better, boost engagement and conversion rates, improve customer experience, and increase brand loyalty.
Here are a few tips for getting personalized marketing right.
Use data to your advantage
Most marketers base their actions and decisions on the data available. Creating a buyer persona is imperative for brands. The primary way to see your buyer personas’ habits and behavior is to invest in as much data as possible.
However, deciding the kind of data to use for personalization is a difficult task. There are several elements marketers need to keep in mind before picking out data. For example, too much data is not advisable as it can hinder decision-making. Marketers should search for four kinds of data: demographic, geographic, behavioral, and contextual.
Collecting such data is another daunting task. However, you can leverage the lead magnet concept here and get the required responses. You can also visit Designrr for lead magnet ideas and enjoy guaranteed sales leads while capturing a wider audience.
Create buyer persona
When companies have enough data, they can create a buyer persona by segmenting their audience according to age, gender, ethnicity, etc. Buyer’s persona ensures that all your business activity targets your niche audience’s needs and interests. It helps you in better understanding your customers’ purchase decisions. You will know how and when to present relevant information in front of them without directly selling to them.
Moreover, generating a buyer persona can give you valuable behavioral insights. For instance, you can formulate more effective communication strategies to know how much time your potential customers spend on the internet. Once you are aware of your audience’s needs and goals, you will also be able to invest in content that will be more appealing to them.
Email marketing is one of the most professional, effective, and successful marketing strategies. Tailoring your emails as per your customer’s interests and needs can be highly beneficial for your brand. It will instantly catch their attention and encourage them to make a purchase.
However, purchase decisions also depend on your email’s content. You can include anything from newsletters, campaigns, or operational messages as long as they are relevant. Suppose your content is not to the point, long and tedious, or lacks sophistication. In that case, chances are most people will either not open your email or delete it within seconds.
The first step in personalizing emails is segmenting your email list. Try using your customer’s first names, communicating with them like humans, and not adding anything that doesn’t interest them. You can also look for templates online and get a better understanding of formulating personalized emails.
An appealing, non-pushy, and to-the-point email can considerably increase your click-through and conversion rates.
AI for eCommerce businesses
Integrating AI with your emails is an excellent way to automate and create personalization.
Segmenting a large amount of data can become an arduous task. However, an AI tool can help segment any amount of data for you in a matter of seconds. AI can also group customers according to their behavioral patterns and interactions. Moreover, AI can also create automatically generated personalized messages through the use of predictive analysis.
AI is a highly commendable, cost-saving, and speedy high-powered solution that can process several quantities of data and formulate through analysis. It can predict customer behavior and nurture the most valuable leads.
Statistics show that 71% of marketers believe AI to be an exceptional tool for personalization. Besides, 80% of marketers are already implementing AI in their marketing strategy.
Personalized video messages
A recent study reported that video content is 600% more effective than text. 60% of businesses use videos as part of their marketing strategy, and 68% of marketers say that video content has a much higher return on investment than Google Ads.
Leveraging videos with custom messages is an excellent idea to keep customers engaged. It will add a personalized touch to your message and instantly grab the receiver’s attention.
Custom video messages can significantly increase traffic, boost rankings, and influence buying decisions. It can also help in getting more backlinks and growing revenue.
The only drawback about creating customized videos is that they might be time-consuming. Hence, you might need to leverage technology to speed up the process. So, ensure to gather all the tools and resources before investing your money and effort in creating video content.
Social media marketing
If you want to interact with your target clients one-on-one, there is no better platform to do it than social media. There are currently more than 4.48 billion social media users in the world. Imagine how beneficial social media can be for widening your network.
You can use automation to send personalized messages to your prospective customers via social media. It will help you collect data from social media channels and improve your communication tactics. You can also generate more leads, build brand loyalty, and increase brand awareness through social media.
However, like every other marketing tactic, utilizing social media also requires a strategized plan. It would help if you approached clients formally and not be too pushy about purchasing from you. Furthermore, try to be conversational, engaging, and be mindful of your timing.
A loyal customer base is critical to a business’s success. Besides increasing sales through repeat purchases, a loyal customer base can also lead to the sustainable growth of your brand.
There is no better way to target customers than through personalization. Nearly 80% of customers say that they like to make purchases from brands that provide customized experiences. Personalization makes people feel more valued and heard. It helps companies gain valuable insights into customers’ performances and offer them a customized experience.
Hopefully, the above-mentioned personalized marketing tips will prove helpful to achieve a more loyal customer base for your company.