Social media is used by 58.4 of the world’s population.
Not only that, but people tend to spend an average of 2 hours and 27 minutes on social media a day. The bad news is, if you aren’t using a social media marketing funnel, you are missing out on the opportunity to convert all of those views into leads. The good news is, you can start today.
Social media is a massive platform that isn’t going anywhere soon. And with a good marketing funnel, you can get eyes on your product or service and work on converting those views into paying customers.
Build Awareness of Your Product
The first step is to build awareness of your product or service. This takes a bit of innovative marketing to let the customers know that your brand exists, and your product or service can solve their problem. You can use videos, infographics, giveaways, and more.
If you want to properly plan and schedule your content, use this app.
Give Your Customers a Call to Action
It’s smart marketing to give your customers a call to action after you have built awareness of your product. A call to action is simply a call to do something, such as clicking here for more information. You can use a free trial of your product, downloads, webinars, and more.
Delight Your Customers with Your Level of Service
While many brands get the first two steps right, the third step is where they falter. Customer service is important to have your customers feel as if they are part of the family. Put business hours on your social media pages and be available during those times to answer any questions or comments they might have.
Keep in Touch with Your Loyal Customers
It’s a lot of work to find customers so you want to stay in touch with the customers that you have. You can do this by posting a Facebook group and going live once a week and creating posts to engage your customer.
Turn Your Customers into Brand Ambassadors
The final step of your marketing efforts is to turn your customers into raving fans that will refer you to their friends. You can do this by using their customer testimonials, videos, user-generated content, and more.
Creating a Social Media Marketing Funnel That Works
By reading this guide, you will learn how to create a social media marketing funnel that works for you.
You can start by using a strategy to define your goals, what kind of content you will be promoting, and the social media channels you will be using. From there you need to create the content your audience likes so they will engage with your services or products.
Do that, and you will have a pool of customers that can’t stop talking about your brand.
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