The average website has a conversion rate of just two percent. This means for every 100 visitors, only two become customers.
While it may not seem like a lot, this is actually a pretty good conversion rate. Some sites have a conversion rate of just .01% to .02%. This means it takes 1000 visitors to get just one customer.
Regardless of what your site’s conversion rate is right now, you may wonder how to improve it. Some tips to help you achieve this goal can be found here.
- Determine Your Website’s Goals
Before you try to optimize the conversion rate for your website, you must set goals. The goals should outline what you want to measure conversions for and what you need to optimize.
The goals can be any action you want your visitors to take on your website that will provide value. After knowing your goals, you have to analyze website visitor actions in relation to the goals you have defined.
Some of the most common conversion-related goals to set for your site’s pages include:
- Form submits
- Custom conversions
- Page visits
- Clicks on different elements
- Clicks on included links
Getting to know the tools needed for measuring these conversion metrics is a good idea. There are free and paid versions you can use to make the entire process easier.
- Invest in A/B Testing
When trying to improve your website’s conversion rate, testing is a must. Experimenting is the most effective way to reduce risk in the decisions made and to allow your team to find new opportunities.
Try to have a minimum of one A/B tests always running for your site. There is always room for improvement with your site. The only way to determine what does and does not work is by ongoing testing.
- Add a Pop-Up to Your Website
It’s estimated that pop-ups will provide a conversion rate of about 3.09%. However, when pop-ups are implemented properly, you can reach a conversion rate of almost 10%.
This is a change that is going to increase your site’s conversion rate significantly. However, as mentioned above, you have to “get it right.”
When using pop-ups, try multiple offers. This can include free products, premium content, PDFs, and more. Keep trying until you find a clear winner.
You should also implement a 30-second delay timer for the pop-up, which helps ensure they don’t get annoying.
Make sure visitors to your site can easily close the pop-up. You should also create a cookie so the pop-up will only appear one time for each visitor.
With this combination, you will likely see a significant increase in your site’s conversions. It will also help you keep complaints to a minimum.
- See How Your Competition Is Doing
If you want to gain a competitive edge over your competition, you must know what they are good at and what they aren’t. Once you have this information, you can develop a USP that highlights what you do best.
Remember, people are going to research the options they have before they buy anything. They are going to look at what you offer and compare it to the competition.
When you put time and effort into a competitor analysis, you can see things from your customer’s perspective. At this point, you can re-focus your efforts and make sure you have the best product range and site available.
- Eliminate Jargon
Clarity is better than trying to persuade someone to do something.
You should never try to use complex, business, or industry “talk” on people who visit your site. It simply won’t work.
It is important to write for people. Never write for a company; write for the person who will read what is on your website.
Clarity is an issue that many marketers struggle to achieve. One of the best ways to ensure you eliminate the marketing talk on your website is by imagining that you are explaining what you offer to a friend.
If you find a sentence that you would never say out loud, it is a clear sign it should be reworded. Try to write as you talk.
- Eliminate Unneeded Form Fields
Did you ever think about filling out a form online but then stopped because of all the required fields?
This is one of the fastest ways to hurt your conversion rate. Try to remove all the fields that you don’t really need. Leave the ones that are necessary to achieve your goal.
While removing form fields is a smart strategy, make sure you are still getting your sales team the information needed to follow up with a lead. After all, what is the point of having many signups if you can’t increase the close rate?
It is up to you to find a balance that works for your business and customers. Try to ensure each field you include plays some important role.
Now You Know How to Improve Your Website’s Conversion Rate
Improving your website’s conversion rate may seem like something that will take a lot of time and effort at first. While you do have to take steps to achieve this, the tips above will help you with this goal.
You can also hire a professional service to help your site improve on conversion rates.
When it comes to your website and all tech-related business information, never become complacent. To learn more, you can read some of our other blogs.