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TikTok continues to take over the social media landscape. It was the most downloaded app in October 2021 with 57 million downloads from users around the world.
Businesses, bloggers, and hopeful influencers are jumping on the platform, hoping to achieve insta-fame and success. It’s a great platform to promote yourself and your business.
TikTok is often misunderstood, which is why so many make mistakes in TikTok marketing. Don’t kill your TikTok account with bad content.
Read on to learn how to avoid mistakes when marketing with TikTok.
Contents
1. Don’t Know the Target Audience
Before you get started with TikTok, make sure that you’re not about to waste your time. Ask yourself who your target market is and if they use the platform.
About 21% of Americans use the platform. TikTok users tend to be under 30 years old. It’s the perfect platform if you target a younger audience.
2. Too Salesy
Does your content constantly ask people to buy? Nothing turns your audience off faster than getting sold to.
Seek to add value, not sell. Entertain and educate with your content. That’s how you’ll attract an audience and gain followers. After a while, you can add a sales video every now and again.
3. Use the Same Content Across Channels
Facebook, Instagram, and YouTube have their own versions of TikTok-style videos. It seems like a no-brainer to post the same video on each channel.
The problem is that your audience will get bored pretty quickly. Use the same content, but edit them in ways to differentiate it.
4. Don’t Leverage Influencers
If you want to grow your account quickly, you can do that by working with influencers. There are hundreds of TikTok influencers online that you can work with that can promote your brand.
That lets you get more followers and engagement. Another way is to use a service to get views, followers, and likes.
5. Too Serious
TikTok is the place to go for fun and laughs. It’s a place to be silly and show another side of yourself and your business.
Don’t come across as overly serious. Take your work seriously and be passionate about it. Have a sense of humor about it and be genuine.
That’s how you’ll get more TikTok followers.
6. Inconsistent Posting
Posting sporadically is an account killer, no matter what social media channel you use.
Post a clip once a day to start with. That builds trust with your audience. You’re giving people a reason to follow your account.
You don’t have to be on TikTok all of the time. Use a social media scheduling tool like Later to schedule your content.
Don’t Make These Mistakes in TikTok Marketing
How can you make sure your TikTok marketing strategy is on point? Follow the tips in this article. Do everything you can to avoid these mistakes in TikTok marketing.
If you can follow the tips here, you’ll build your account over time and find TikTok marketing success. You can also use this service to help you build your TikTok account.
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