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Companies today need to be up-to-date with technology and the way that people prefer to use media. Today, that means having a responsive, speedy app for your brand or business is par for the course.
There are 3.8 billion smartphone users on the planet today. You stand a greater chance of reaching your target audience when you have an app that they will love.
But how can you get people to download your app? Here are questions you need to ask yourself before hiring a mobile app marketing agency.
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1. Have You Seen Their Previously Marketed Apps?
Take the time to research the previous apps that a mobile app marketing agency has previously pushed. You will be able to learn how they assess the mobile app development style and portray it to the public creatively.
A mobile app growth agency might also specialize in certain types of apps. Figure out if this matches your target audience, and learn what techniques they use.
2. What Styles and Metrics Can They Help You With?
There are several metrics that a mobile app marketing agency can assist you with. They can make sure that your app ranks higher in app stores, gets more user engagement, and can study usage patterns. They can also advise you during the development process to make sure your app is built in a way that today’s consumer appreciates.
Some of the User Experience (UX) points that you may want to hit include:
- Keeping all of your tasks on a single screen to minimize scrolling and swiping
- Making the app easy to use with one hand
- Building the app to be fast and fluid
- Being deliberate and diligent about how you set up your push notifications
- Making the navigation straightforward
When you build an app that people can easily use, you’ll have no problem getting people to use it and share it with their network.
3. Do You Know Your App Needs?
Before bringing in a mobile app marketing company, make sure that you understand your needs. This way, you’ll know what points you should highlight, and that you have a quality product to push to the public.
Knowing these needs lets you take care of the product first, rather than rushing a subpar app to the market.
4. How Much Can You Afford to Spend?
Marketing doesn’t have to be expensive, but you should always plan to budget enough money to handle it. Speak to a few different marketing agencies and learn how much they charge clients.
Get their rates in writing and explore possible payment plans and other flexible pricing options.
5. Have You Tried the Apps They Market?
Try out some of the apps that the agency markets. This will let you know how well they represent the apps in their marketing strategies.
You’ll need an agency that can describe your app accurately. Try out other apps that they have marketed and it’ll give you a clear idea about their abilities.
Find the Right Mobile App Marketing Agency
These tips will steer you in the right direction when you’re in need of a quality mobile app marketing agency.
